How to Use Hashtags on LinkedIn to Grow Your Client Base: 85 Industry Hashtags Included

In the world of professional networking, LinkedIn stands as one of the most powerful platforms for building your brand and expanding your client base. But, like any social platform, simply creating an account and posting content isn’t enough to stand out. To truly make your posts visible to the right audience, you need to leverage tools that maximize reach and engagement. Enter: hashtags.

Hashtags are a crucial part of LinkedIn’s search and discovery mechanism, allowing users to find content relevant to their interests, industry, and professional goals. In this blog, we will explore how to use hashtags on LinkedIn to grow your client base, enhance your visibility, and build meaningful connections that lead to long-term business relationships.

We’ll also share a comprehensive list of 85 industry hashtags that can help you reach your target audience more effectively.

Why Use Hashtags on LinkedIn?

Hashtags are not just a trend—they’re a valuable tool for increasing the visibility of your LinkedIn posts. When you use hashtags, your content becomes discoverable to individuals who follow those hashtags or search for them. This expands your audience and helps you connect with potential clients, partners, and industry leaders.

Here’s why you should use hashtags on LinkedIn:

1. Increased Visibility: Hashtags categorize your content, making it easier for people interested in those topics to find your posts.
2. Better Engagement: Posts with relevant hashtags are more likely to be engaged with by users who share the same interests, leading to more likes, comments, and shares.
3. Reach Your Target Audience: Using industry-specific hashtags helps you target the right audience—whether they’re clients, job seekers, or thought leaders.
4. Content Discovery: Hashtags allow your posts to appear in LinkedIn search results, helping you reach people outside your immediate network.

How Hashtags Work on LinkedIn

On LinkedIn, hashtags work similarly to other social media platforms like Instagram and Twitter. When you add hashtags to your posts, LinkedIn’s algorithm categorizes your content under those specific tags, making it easier for users to discover your posts when they search or follow those hashtags.

Here’s how hashtags function on LinkedIn:

• Followed Hashtags: Users can follow specific hashtags, which means they’ll see posts tagged with those hashtags in their feed. This feature increases your content’s potential reach if your target audience follows relevant hashtags.
• Trending Hashtags: LinkedIn also displays trending hashtags in various industries, allowing you to tap into larger conversations and increase your chances of being noticed by influencers and potential clients.
• Searchable Hashtags: If someone searches for a hashtag on LinkedIn, the search results will show all posts that have used that hashtag, providing a broader reach to people beyond your network.

How to Use Hashtags on LinkedIn Effectively

To maximize the benefits of hashtags, it’s essential to use them strategically. Here are some key strategies for using hashtags effectively on LinkedIn:

1. Research and Choose Relevant Hashtags

The first step in using hashtags effectively is ensuring that you choose the right ones. While it may be tempting to use popular, broad hashtags like #Business or #Marketing, these may not always be the best choice for targeting potential clients.

• Industry-Specific Hashtags: Choose hashtags that are directly relevant to your business or industry. For example, if you’re in digital marketing, hashtags like #ContentMarketing, #SEO, and #PPC will help you connect with people in that field.
• Niche Hashtags: In addition to broader industry hashtags, consider using niche hashtags that cater to a specific audience. These are more likely to attract highly targeted individuals who are interested in your area of expertise.
• Trending Hashtags: Keep an eye on trending hashtags in your industry. If you can tie your content to a trending topic, you’ll get exposure to a wider audience. LinkedIn provides a “Trending Hashtags” section that can help you identify popular hashtags.

2. Use a Mix of Broad and Niche Hashtags

When choosing hashtags, it’s important to use a balanced mix of broad and niche-specific tags. Broad hashtags will help you reach a larger audience, while niche hashtags will ensure you connect with people who are more likely to convert into clients.

• Broad Hashtags: These include highly popular hashtags with large followings, such as #Leadership, #BusinessStrategy, #Marketing, or #Entrepreneurship. These hashtags can increase your post’s visibility to a general audience.
• Niche Hashtags: These include more specific hashtags related to your exact industry, service offering, or target market. For example, #B2BMarketing, #SaaS, or #PersonalBranding can help you attract people who are closely aligned with your business goals.

3. Use 3 to 5 Hashtags per Post

While LinkedIn allows up to 30 hashtags per post, it’s recommended to use no more than 3 to 5 hashtags. Too many hashtags can make your post look spammy and reduce engagement. Stick to a few highly relevant, targeted hashtags to maintain a clean and professional appearance.

4. Be Specific with Your Hashtags

The more specific you are with your hashtags, the better. For example, instead of using a broad hashtag like #Marketing, consider something more specific like #SEOContentWriting or #DigitalMarketingTips. This helps you avoid generic competition and target individuals who are more likely to become clients or collaborators.

5. Monitor Hashtag Performance

It’s important to regularly check the performance of your hashtags to see which ones are driving the most engagement. LinkedIn’s post analytics can show you how your posts are performing based on the hashtags you used. This allows you to refine your hashtag strategy and improve your content over time.

85 Industry Hashtags to Help Grow Your Client Base

Here are 85 hashtags across various industries that you can start using to help grow your client base and increase your LinkedIn visibility. These hashtags are categorized by industry to make it easier for you to find relevant tags for your business.

General Business Hashtags

1. #BusinessDevelopment
2. #Entrepreneurship
3. #Startups
4. #Leadership
5. #BusinessStrategy
6. #Innovation
7. #GrowthHacking
8. #SmallBusiness
9. #MarketingStrategy
10. #B2B

Marketing & Digital Marketing

11. #DigitalMarketing
12. #ContentMarketing
13. #SocialMediaMarketing
14. #EmailMarketing
15. #SEO
16. #PPC
17. #Branding
18. #InfluencerMarketing
19. #AffiliateMarketing
20. #ContentCreation

Sales & Customer Acquisition

21. #SalesStrategy
22. #LeadGeneration
23. #SalesTips
24. #ColdCalling
25. #SalesFunnels
26. #SalesEnablement
27. #ClientAcquisition
28. #CustomerSuccess
29. #SalesGrowth
30. #B2BSales

Technology & SaaS

31. #SaaS
32. #TechInnovation
33. #ArtificialIntelligence
34. #MachineLearning
35. #CloudComputing
36. #DataScience
37. #Blockchain
38. #FinTech
39. #SoftwareDevelopment
40. #Cybersecurity

Human Resources & Recruitment

41. #HumanResources
42. #EmployeeEngagement
43. #TalentAcquisition
44. #LeadershipDevelopment
45. #HRTech
46. #EmployeeRetention
47. #WorkplaceCulture
48. #DiversityAndInclusion
49. #Recruitment
50. #CareerDevelopment

Finance & Investment

51. #Finance
52. #Investing
53. #StartupFunding
54. #VentureCapital
55. #PrivateEquity
56. #FinancialPlanning
57. #PersonalFinance
58. #WealthManagement
59. #CorporateFinance
60. #FinancialFreedom

Creative & Design

61. #GraphicDesign
62. #WebDesign
63. #UIUXDesign
64. #BrandDesign
65. #DesignThinking
66. #CreativeDirection
67. #VideoProduction
68. #ContentCreation
69. #MotionGraphics
70. #Photography

Health & Wellness

71. #HealthAndWellness
72. #MentalHealth
73. #FitnessGoals
74. #HealthTech
75. #Nutrition
76. #WellnessCoaching
77. #HealthcareInnovation
78. #MedicalDevices
79. #SelfCare
80. #HolisticHealth

Education & Learning

81. #EdTech
82. #OnlineLearning
83. #ELearning
84. #LifelongLearning
85. #ProfessionalDevelopment

FAQs

1. How many hashtags should I use on LinkedIn?
Use 3 to 5 relevant hashtags per post. Too many hashtags can make your post look cluttered, while a few targeted ones will increase engagement.

2. Are hashtags on LinkedIn really effective?
Yes, hashtags help increase the visibility of your posts, making them discoverable to a broader audience. When used strategically, hashtags can attract potential clients and partners.

3. How can I find trending hashtags on LinkedIn?
LinkedIn provides a “Trending Hashtags” section on the homepage, allowing you to stay up-to-date with popular topics. You can also check hashtags relevant to your industry by searching them directly.

4. Should I use niche hashtags?
Yes, using niche hashtags helps you target a more specific audience, which can result in higher engagement and more qualified leads.

5. How do I track the effectiveness of my hashtags?
You can track the performance of your hashtags using LinkedIn’s analytics. Review the number of views, likes, and comments on your posts to see which hashtags work best.

Conclusion

Hashtags are a powerful tool to enhance your visibility, increase engagement, and ultimately grow your client base on LinkedIn. By researching relevant hashtags, using a mix of broad and niche tags, and monitoring their performance, you can maximize your reach and connect with the right audience.

Incorporate the 85 industry-specific hashtags shared in this blog into your LinkedIn strategy today, and watch your network—and client base—grow exponentially.