WhatsApp introduced powerful new features for its Business version at the Conversations 2025 event, enhancing user-business interactions with valuable tools. This guide explores the latest updates set to transform your WhatsApp Business experience.
Streamlined Choices with WhatsApp Business Flows
WhatsApp Business Flows enhances user interaction by streamlining decision-making for business engagements. For example, booking tickets becomes seamless with an improved menu for selecting destinations, seat preferences, and more. The feature is customizable to meet specific needs and will soon be available on the WhatsApp Business Platform.
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Seamless In-App Payments
WhatsApp now allows in-app payments, enabling seamless transactions without leaving the chat. Users can choose from UPI apps, debit cards, credit cards, and more. Partnering with PayU and Razorpay, WhatsApp ensures a smooth, hassle-free payment experience.
Meta Verified for Business Accounts
Businesses on WhatsApp can now earn the Meta Verified badge, boosting trust and credibility. This blue tick confirms authenticity after a verification process. Verified accounts gain enhanced support and impersonation protection. Currently, in testing for small businesses, the feature will roll out soon, with pricing expected to align with Meta Verified costs.
Frequently Asked Questions
What are the latest features introduced in WhatsApp Business?
WhatsApp Business now includes Business Flows, in-app payments, and Meta Verified badges, improving business interactions, transactions, and credibility.
What is WhatsApp Business Flows?
Business Flows simplifies customer interactions by offering an organized menu for tasks like booking tickets, selecting preferences, and completing transactions.
Can I make payments directly through WhatsApp Business?
Yes, WhatsApp now supports in-app payments via UPI apps, debit cards, credit cards, and more, in partnership with PayU and Razorpay.
What is the Meta Verified badge for WhatsApp Business?
The Meta Verified badge provides businesses with a blue tick, enhancing trust and authenticity. Verified accounts also receive better support and protection against impersonation.
How can businesses apply for Meta Verification?
Businesses must complete a verification process to obtain the Meta Verified badge. Details on the process and pricing will be revealed soon.
When will these new features be available?
The features are currently rolling out, with Meta Verification in testing for small businesses. A wider release is expected soon.
Conclusion
WhatsApp Business continues to evolve, making it easier for businesses to engage with customers through features like Business Flows, in-app payments, and Meta Verification. These updates enhance convenience, security, and trust, streamlining interactions within the app. As these features roll out, businesses can expect a more seamless and efficient experience. Stay tuned for further updates and improvements.
